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Badges of Ownership?


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While I give [someone at] Subaru a lot of credit for coming up with the badge idea, I certainly don't want to 1) put any stickers/badges on my car 2) wish to be outward enough that I want to share my interests/hobbies with anyone on the road.

Cadillac had (not sure if they still do)

"

Heritage of Ownership

" badges that could be installed in the front grill, stating what # vehicle they owned, like it was a badge of honor.

While it is a clever marketing tool for Cadillac owners to want to keep buying/leasing/upgrading to a new car as often as possible, to get the newest, more fancy and higher number badge, to me, a high number badge simply meant that they were an old rich person who spent ridiculous amounts of money on upgrading to new Cadillac's over the course of their life...

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