March 2006 Sales Numbers

CHERRY HILL, N.J., April 3, 2006 -- Subaru of America, Inc. today reported March sales totaling 19,048 units. This total represents a 10 percent increase over the same period last year. Sales of the Subaru Impreza model also jumped 14 percent.

 

The Subaru B9 Tribeca recorded 1,966 units for the month of March. The Subaru Legacy model line posted a total of 7,642 units, with Subaru Outback posting 5,423 units for the month. Subaru Impreza posted a 14 percent increase with 3,154 unit sales. Subaru Forester totaled 5,859 units, while Subaru Baja recorded 427 units for the month.

 

For a complete sales chart and additional information about Subaru of America, Inc. and Subaru vehicles, visit the media website at http://www.media.subaru.com.

 

 

Subaru of America Vehicle Sales Report For March 2006

 

Model = MTD/YTD

Tribeca=1,966/4,947

 

Forester=5,859/12,569

 

Impreza Total=3,154/8,280

Impreza Sedan=1,825/4,870

Impreza Wagon=1,329/3,410

 

Legacy Total=7,642/18,261

Legacy Sedan=1,808/4,352

Legacy Wagon= 411/1,169

Outback=5,423/12,740

 

Baja=427/1010

 

MTD/YTD Total=19,048/45,067

damn there are a lot of outbacks....thats the only downside since my purchase...should have bought a baja......j/k

- Total sales up 10% from same period last year; Subaru Impreza posts double-digit growth -

CHERRY HILL, N.J., April 3 -- Subaru of America, Inc. today reported March sales totaling 19,048 units. This total represents a 10 percent increase over the same period last year. Sales of the Subaru Impreza model also jumped 14 percent.

"We are tremendously pleased with the sales momentum we gained this month - setting an all-time record March for Subaru," said Fred Adcock, executive vice president, Subaru of America, Inc. "Our dealership traffic continued to build throughout the month, as consumers are responding to our new campaign, 'It's What Makes a Subaru, a Subaru.'"

The Subaru B9 Tribeca recorded 1,966 units for the month of March. The Subaru Legacy model line posted a total of 7,642 units, with Subaru Outback posting 5,423 units for the month. Subaru Impreza posted a 14 percent increase with 3,154 unit sales. Subaru Forester totaled 5,859 units, while Subaru Baja recorded 427 units for the month.

For a complete sales chart and additional information about Subaru of America, Inc. and Subaru vehicles, visit our media website at http://www.media.subaru.com/.

i just noticed..adcock.. huh huhuh

So are the Outbacks part of Legacy sales (7,000 Legacies, 5,000 of which were outbacks) or was it 7,000 legacies plus 5,000 outbacks?

 

7642 total legacy platform based units

That's why I split it, it's total sales. Outback sales are included with Legacy totals.

Look at all those Forester sales! Bring the Forester STI!!!!

being a sleeper is nice, but i'd love a little more exposure so that we could get some more love from the aftermarket companies.

Another article from autoweek about 'strong tribeca sales'

 

 

http://www.autoweek.com/apps/pbcs.dll/article?AID=/20060424/FREE/60424003/1041

 

Subie Rising Strong sales of B9 Tribeca SUV play key role in March sales record http://www.autoweek.com/graphics/aw_spacer.gif

By DIANA T. KURYLKO | AUTOMOTIVE NEWS

http://www.autoweek.com/graphics/aw_spacer.gif

AutoWeek | Published 04/24/06, 7:26 am et

NEW YORK - After setting a sales record for March, executives at Subaru of America Inc. say they are on track to boost sales 8 percent to 211,000 units this year.

 

The increase is driven largely by the B9 Tribeca SUV, says Fred Adcock, Subaru of America's executive vice president. Sales of the Tribeca, which was introduced last summer, rose from 1,560 units in February to 1,966 in March.

 

Adcock attributes the Tribeca's rising sales to growing shopper awareness and a new advertising push. Subaru launched the campaign in early January with the tag line, "It's what makes a Subaru a Subaru."

 

The campaign is backed by financing incentives, including an offer of 0 percent financing for 24 months on all models.

 

CEO Kunio Ishigami says Subaru aims to "beef up our brand image for awareness of Tribeca in the market and to advertise more than before on television."

 

He adds: "So many people still do not know what Tribeca is."

 

The conquest rate for the Tribeca is 60 percent. Adcock says that is "what we were aiming for."

 

In March, Subaru's total sales rose 10.1 percent compared with a year earlier to 19,048. The company sold 196,002 vehicles in 2005, up 4.6 percent from the year before.

 

At the New York auto show this month, Subaru introduced the spec.B, a high-performance version of its 2007 Legacy GT flagship sedan. The spec.B features a six-speed manual transmission, limited slip differential, vehicle stability control and traction control.

 

The spec.B and all turbocharged versions of the 2007 Legacy and Outback models are expected to have a new standard performance feature called SI-Drive. The feature "allows the driver to define the type of performance they want, when they want it," Adcock says. SI-Drive has settings for maximum fuel efficiency or more sporty performance.

 

Subaru has not announced prices or sales targets for the new performance models, which are scheduled to go on sale Aug. 1. "We'll start off with very conservative numbers because it appeals to a performance enthusiast," Adcock says.

 

Subaru introduced a limited high-performance version of the Legacy last year for $34,620, including shipping. But it produced only 500 of the cars.