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Subaru expands relationship with CARFAX for Subaru CPO program


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Carfax Expands Relationship with Subaru

 

Company Enhances Service for Subaru Certified Pre-Owned Program

 

CENTREVILLE, Va.--(BUSINESS WIRE)--Carfax announced today that it has expanded its relationship with Subaru of America, Inc. Carfax Vehicle History Reports have been a key component in the Subaru Certified Pre-Owned Program (CPO) for the past two years and now the companies will work closer together to make Subaru CPO vehicles more easily visible and searchable for potential customers.

Carfax Vehicle History Reports are a requirement for every vehicle submitted for certification and all Subaru Certified Pre-Owned (CPO) vehicles are backed by the Carfax Buyback Guarantee. Used car shoppers get free Carfax Vehicle History Reports for any Subaru CPO vehicle from certified Subaru dealers, as well as online marketplaces like AutoTrader.com and cars.com.

“We are very pleased to expand our relationship with Carfax,” said Tim Colbeck, vice president of sales, Subaru of America, Inc. “The enhanced services that are now available to Subaru dealers will only strengthen the Subaru Certified Pre-Owned program that is very popular among our customers. After all, 95 percent of all Subaru vehicles sold in the last ten years are still on the road today.”

A Subaru Certified Pre-Owned logo clearly identifies these cars in Carfax Vehicle History Reports. Used car shoppers also can access the Subaru CPO Web site directly from the reports.

“Subaru and Carfax are continually working to enhance the buying experience for our customers,” said Joe Koenig, vice president of business development at Carfax. “It’s now easier than ever to recognize Subaru CPO vehicles anywhere buyers search for used cars, including carfax.com. Anyone purchasing a certified Subaru has the benefit and added confidence knowing that these vehicles are backed by two quality brands – Subaru and Carfax.”

Subaru recently announced several other major enhancements to its CPO program, including increased warranty coverage, simple upgrade choices, and improved financing options.

The Subaru Certified Pre-Owned Vehicle Program includes 5-year old or newer vehicles with less then 80,000 miles on the odometer. These vehicles must pass a Carfax vehicle history report along with a rigorous 152-point inspection. Upon completion of the inspection and subsequent reconditioning, these cars receive a Subaru-backed service agreement. All qualified Certified Pre Owned vehicles receive a standard 6-year/100,000 mile Added Security Powertrain plan, with a $0 deductible, that offers major component breakdown coverage and roadside assistance. Subaru dealers pay a standard fee for certification and upgraded plans are available to the customer. For more details on the Subaru Certified Pre-Owned program, please visit www.subaru.com.

About Carfax

Millions of consumers rely on the most trusted provider of vehicle history information, Carfax, each year. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide information that can impact a consumer's decision about a used car or truck. Carfax is a wholly-owned subsidiary of R.L. Polk & Co. For more information, visit www.carfax.com.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics. For additional information visit www.subaru.com.

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