I'm sorry, Eric!
We have had so many diesel requests recently, that I read right over the emphasis on "wagon".
I apologize for my misinterpretation.
There are no plans to bring back the Subaru Legacy Wagon at this time. We will forward your comments directly to our Product Planning Department for their review and consideration.
The same protocol in my last email applies, if you wish for this product to be offered please make sure to encourage others who share your interest to contact us, as past input from our customers has been helpful in initiating changes to our newer models. The squeaky wheel gets the grease, so to speak.
Should any decisions be made as it relates to offering such a vehicle stateside, you will among the first notified.
If you have any additional questions, please do not hesitate to contact us again. Thank you for the opportunity to be of service.
Kerry Ann Miller
Subaru of America, Inc.
Customer/Dealer Services Department
Sent: 3/10/2010 07:35:27 PM
Subject: RE: (SR #:1-724871746) Product Recommendations
Hi Kerry Anne,
Thank you for your response...
This was the crux of my email:
"I do own a Subaru - '93 Legacy wagon - 5 spd, modified. The Legacy Owners Association blog is replete with Subaru enthusiasts who want the full line-up of Subaru global here in the US - specifically the wagons - diesel and gas! http://www.subaru-global.com/10legacy_20d_sport_wagon.html
...so my comment had more to do with the standard Legacy wagon than with the machinations about when to bring the diesel to the US...
Since SoA sold nearly double the number of Legacy's than the Gen 4, and based on the considerable and extremely passionate support for the entire Subaru Global product line-up being brought to the US, it seems the perfect response to the current market is to bring the manual transmission base Legacy wagon and the Legacy wagon diesel to the US right away!
The lower initial purchase price relative to the Outback, the significantly higher and more desireable modification potential of the standard Legacy wagon, (and pertaining to the diesel, a high demand for excellent diesel vehicles in this country to burn bio), suggests this product move would result in significant additional sales and profit and would turn the tide of enthusiasts who have been dissaffected due to the lack of the the Legacy wagon, back in to evangelical supporters of Subaru. (some of the passion is being lost due to the lack of the Gen 5 Legacy station wagon - gas and diesel - and is being expresed in increasingly snarky ways on the blog - e.g. "Subaru's sold out..." "Subaru is beholden to Toyota and their mass market approach to the detriment of uniqueness..." "Subaru no longer cares about the true evangelists for their products, only the owner of the Outback that is dumbed-down to the average consumer..." "Subaru is losing evangelists for their products by selling the Legacy sedan to suits and the Outback to wanna-be outdoors people..." etc, etc, etc).
We reject the constant presentation of SUVs and CUVs by other makers and want the Legacy wagon alternative Subaru provided. The popularity of wagons is returning and Subaru should not forsake that market segment at this juncture.
I believe SoA rejects the above at their peril. I am tuned-in to the general perception of Subaru and losing the tuner set who have done miraculous things with modified Legacy wagons and others who want the base model as a more tasteful, practical and safer altnerative to the Outback, would be an unfortunate and deeply dissapointing mis-calculation.
> Date: Wed, 10 Mar 2010 12:14:56 -0500
> From: CustDlrServices@subaru.com
> Subject: RE: (SR #:1-724871746) Product Recommendations
> To: firstname.lastname@example.org
> Dear Eric:
> Thank you for your e-mail to Subaru of America, Inc. We appreciate you taking the time to contact us with your feedback.
> First, please be advised that we have received many other contacts similar to yours so you will find that the statements below are the same as I have provided to other customers seeking a diesel Subaru.
> Our chairman Ikuo Mori was actually misquoted by reporters when he originally stated that Subaru would bring our diesel to the US in 2010. He had meant in the 2010(s). Since that time there have been many re-interpretations of this statement posted to various blogs throughout the Internet.
> Further complicating the issue is that the original statement of plans to bring the diesel stateside was made in 2008 after we launched vehicles in Europe but before the drop in the economy in the Fall of 2008. Subaru as well as every other company had to re-organize in the wake of this volatile market and consequently any future plans have gone under re-examination.
> At this time, we have not been made aware of any set plans as to when we will offer diesel models stateside since these past events and statements.
> If you wish for this product to be offered please make sure to encourage others who share your interest to contact us, as past input from our customers has been helpful in initiating changes to our newer models.
> Should any decisions be made as it relates to offering such a vehicle stateside, you will among the first notified.
> If you have any additional questions, please do not hesitate to contact us again. Thank you for the opportunity to be of service.
> Best wishes,
> Kerry Ann Miller
> Subaru of America, Inc.
> Customer/Dealer Services Department
> [THREAD ID:1-BZKIMB]
> -----Original Message-----
> From: email@example.com
> Sent: 3/9/2010 10:25:07 AM
> To: CustDlrServices@subaru.com
> Subject: (SR #:1-724871746) Product Recommendations
> I do own a Subaru - '93 Legacy wagon - 5 spd, modified. The Legacy Owners Association blog is replete with Subaru enthusiasts who want the full line-up of Subaru global here in the US - specifically the wagons - diesel and gas! http://www.subaru-global.com/10legacy_20d_sport_wagon.html