Been using Pureone's for about 10 years now. They used to a nice blue color that matched my truck. I hate the no-slip grip crap, makes them stick in my filter cup wrench. Overall, if I can't get a Pureone, I go with Wix and lastly a M1.
As for the Rotella oil, ran that in a 2.0L gas VW that burned oil. Still, concerned it's a fuel economy diesel oil and formulated as such (I know it has a gas rating too!). Might switch once bumper-to-bumper warranty is up.