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if you can build it to the standards you detail, you'll own the segment.
people here tend to get wet for ipt vb, because as you said, they're the basically only game in town.
i wouldn't worry about establishment v. individual; enthusiasts want pudding, period.
if you could offer a radically better performing product, at a competitive cost, with equal user install effort/downtime/reliability, i don't see any reason you couldn't become the go-to for what is already a fairly popular mod for power-hungry 5eat'ers.
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