View Single Post
#1: 01-18-2011, 03:44 PM
Ultra High Performance All Season Tires
 
 outahere
outahere's Avatar
Title: HighIntensityDenial
Location: Idaho
Car: '05 Legacy GT Wagon 5MT
Posts: 2,268
iTrader: (3)
Send a private message to outahere Find all posts by outahere Reply With Quote
For those of you who have some interest in the tire biz, here are two older but still relevant articles on UHPAS tires.

http://www.tirereview.com/Article/59...re_but_up.aspx

http://www.tirereview.com/Article/80...d_profits.aspx

"According to Bob Abram, Yokohama product planning manager, sales in the all-season UHP segment passed summer UHP tire sales in 2007, and they haven’t stopped growing since. He notes the segment’s current sales could double in less than 10 years."........................................... .............

"Continental, a relative newcomer to the all-season UHP segment, entered the fray in April 2009 with the release of its ExtremeContact DWS. “The launch has been very successful,” says Travis Roffler, director of marketing. “We really built a tire with the needs of the American consumer in mind – mileage and a quiet, comfortable ride, while not giving up any level of performance.” .................................................. ..................

“With regard to keeping up, I think most manufacturers now understand that they have to take their all-season UHP technology as seriously as they take their flagship summer UHP tire technology,” Abram says, noting Yokohama’s Avid ENVigor and Advan S.4 offer what the tiremaker believes to be significant performance and value upgrades from most OE and replacement offerings. “We might even see a marketing priority shift over time, with summer UHP tires getting replaced by all-season UHP for the top billing.”

"Yokohama’s Abram says ............The all-season UHP segment is the fastest-growing in performance tires. By choosing not to compete, a dealer is choosing not to participate in the future.”.................................

"Former all-season UHP tires, while improving traction over their summer counterparts, were lacking in the areas of handling and performance. Because of constant technological advances, however, this is no longer the case, says Bill Bainbridge, marketing director for Hankook Tire America..........................Five or six years ago, the trade-off wasn’t that favorable,” he says. “You either got traction and you didn’t really get a high level of performance, or vice versa. Today, technology and versatility are driving the market, and that makes the all-season UHP tire a better product. Generally speaking, every manufacturer’s technology in that segment has advanced a lot over the last three or four years.”

Last edited by outahere; 01-18-2011 at 03:49 PM..
The Following User Says Thank You to outahere For This Useful Post:
clifford47 (02-17-2014)
Sponsored links