I purchased mine used, and mainly paid extra for the 6 speed. After all that I had read on porblems with the 5mt, I wanted something that could hold up to 350hp. I also like the pretty inserts in the seats, and the Nav is better than I expected. Oh, and I've also grown to really like the looks of the 07 .B wheels.
This car is 90% of what I was looking for. The shifter in my last car was much shorter, with shorter throws, and I've grown to really like the feel. So my 1st mission is to get it closer to that. I think I am going to go with the COBB.