heybige
01-21-2006, 09:19 AM
Some recent news posted at Edmunds.com...
Apple iTunes Users Love VW and Audi
Date posted: 01-21-2006
NEW YORK — Users of Apple Computer's iTunes music store and software prefer Volkswagens, hard cider and the Cartoon Network, a new study reports.
Nielsen/NetRatings, a widely respected Internet media and market research firm, said on Thursday that new findings show iTunes users are 2.2 times more likely to own a VW than the average Internet user. Other popular carmakers among the group include Audi and Subaru.
While it may seem like a small market to corner, iTunes users are seen by many ad firms as one of the most desirable segments as they tend to be young, educated and flush with disposable income. And marketing firms have been flummoxed in past years trying to find ways of attracting their attention for clients.
The research firm said that traffic to Apple's iTunes Web site and use of the iTunes application has skyrocketed 241 percent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005.
What this means to you: The rapid growth of iTunes is having a ripple effect on automakers — especially those hoping to reach the coveted youth market. Forget Gen Y…is it Generation iTunes?
Apple iTunes Users Love VW and Audi
Date posted: 01-21-2006
NEW YORK — Users of Apple Computer's iTunes music store and software prefer Volkswagens, hard cider and the Cartoon Network, a new study reports.
Nielsen/NetRatings, a widely respected Internet media and market research firm, said on Thursday that new findings show iTunes users are 2.2 times more likely to own a VW than the average Internet user. Other popular carmakers among the group include Audi and Subaru.
While it may seem like a small market to corner, iTunes users are seen by many ad firms as one of the most desirable segments as they tend to be young, educated and flush with disposable income. And marketing firms have been flummoxed in past years trying to find ways of attracting their attention for clients.
The research firm said that traffic to Apple's iTunes Web site and use of the iTunes application has skyrocketed 241 percent over the past year, from 6.1 million unique visitors in December 2004 to 20.7 million in December 2005.
What this means to you: The rapid growth of iTunes is having a ripple effect on automakers — especially those hoping to reach the coveted youth market. Forget Gen Y…is it Generation iTunes?